How updating your website content benefits your SEO results?
Updating website content is one of the well-known tactics of SEO. Knowledge alone is not enough. It is also necessary to practice this knowledge in order to get real benefits from it. Unfortunately, many companies do not. This is how articles lose their relevance every year. In the rapidly changing field of information, no one bothers to find out what happened 3 or 5 years ago. It is necessary to find a solution now. To today’s problem.
This is especially true in areas that change very quickly over time. Such as digital marketing. That’s why we also updated the articles on Molivery’s blog to stay one step ahead of the competition.
Why and how should you update the content of your website at the beginning of the new year?
Google shows people up-to-date search results on the first page.
The search results will be the first to show articles with the title “2022” instead of “2021”.
This is also the reason why I updated the title and content of the blog article “Facebook Visual Dimensions 2021” on our blog.
Many of your competitors do not update the content on their websites. This is your chance to stand out from them and appear higher in the search results.
How to update the content of your website?
1) Go to Google.com
2) Type in the search site: your webpageURL intitle: 2020
3) Open each result as a separate window
4) Go to your website content management system
5) Update the title, URL and meta description of each article.
Don’t forget to update the content of the article as well. In the article “Facebook’s Visual Dimensions 2020” article, I talked about the 20% rule of Facebook, which no longer exists today.
Google will realize over time if the content of an article is untrue and will start restricting organic traffic to that article, preferring competitors’ writings.
Using years is a great way to get people’s attention on Google’s search engine. It acts as an indicator to alert you to up-to-date information.
Of course, it’s not advisable to base your content article strategy on years. If your article changes over time, it’s a good idea to do so and update your posts at the end of each year.